Alexandre Joyce, B.D.I., M.Sc.A, ADIQ, NPDP, works as a advisor in sustainable development for the Institute for product development (IPD). In concert with the leaders of the Quebec manufacturing industry, he helps innovation teams take environmental concerns into account during the design phase and intergrate sustainability in their product development process. Before being a part of the IPD team, Alexandre completed a master’s degree in Design and Complexity where conducted research in eco-design with the Metamorphose and Metacycle groups to give a second life to everyday objects with rapid prototyping. It was in Milan with the international design firm TotalTools that he researched and developed sustainable product scenarios for multinational clients like IKEA, 3M and Autogrill. In 2009, Alexandre became a member of the Product Develpment Managment Association (PDMA) which awarded him the title New Product Development professional (NPDP). Today, Alexandre Joyce is an active figure in the design community as a member of the Board of directors of the Association des Designers Industriels du Québec (ADIQ) and Mission Design’s Table of consultation.