Home

This type of storyline is starting to make headlines.

These companies seem to have been startups just recently. Notice theses are all B2C companies. More importantly, they all share the idea that they don’t need to make or own a physical product to be the most valuable asset (or brand) in the eyes of the consumer. Therefore I wonder if existing companies could transform their business model to become that valuable link from the customer’s standpoint. Do these sharing economy, collaborative consumption or access over ownership companies have to start from the ground-up? When is a major player going to step-up and launch a radical spin-off to upend the game?

I guess that PWC sees value in consulting work to help existing companies think about these issues. Here’s their report in video format.

Consumer Intelligence Series: The sharing economy: PwC.

April 2015

Consumer Intelligence Series

At a glance

By unlocking the sharing economy today, can companies transform today’s threat into tomorrow’s opportunity? What must incumbents and challengers do to position themselves ahead of disruption and to capitalize on new sources of revenue? Through consumer surveys, conversations with influencers, interviews with business executives and social listening, PwC’s research presents a holistic view of what’s unfolding across business and consumer landscapes.

sharing economy familiaritysharing economy multiple industriessharing economy benefitssharing economy word of mouth

 

 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s