“If your company is an incumbent firm that built its kingdom through a traditional product-based business model, be concerned as your competition and disruption-minded start-ups take advantage of the IoT.”

I foresee the age of “business model everything”. Above is the internet of things changes your business model. There is the classic globalization or digitalization changes your business model. Then there’s creating shared value, social entrepreneurship, bcorp (etc) means a change in your business model. Basically, what I’m saying here is that it is now common place to relate any change, big or small, to impact on your business model. The problem is that business model is now synonymous with simple “business”. What’s the difference between changing your business model and changing your business?

via How the Internet of Things Changes Business Models – Gordon Hui – Harvard Business Review.


Here was another example based on the cirque du soleil.


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