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Today, CVS leadership says it’s taking tobacco off the shelves as a long-term strategy to pivot from being a seller of goods to a provider of health services. Over time, the estimated $2 billion annual sales hit won’t matter.

 

The long term pivot idea is catching on.

Changing the value proposition for something sustainable is catching on too.

Together, these two aspects make for transforming business models towards sustainability…

via Why CVS’ ‘No Smokes’ Decision Is Big News for Forward-Thinking Brands | Sustainable Brands.

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